Your promotion schedule for your social media content has made it too easy for your audience to dismiss your content on one channel, and it doesn’t have the visibility it needs to attract readers on another channel.
How a social media content calendar can fix this: For each piece of content planned in your calendar, assign the social media channels you want to use to promote it.
If you have more than one copywriter working on your content, plan your content calendar in a way that keeps everyone busy: if one writer isn’t working on a piece with an imminent deadline, focus their efforts on social media promotion or brainstorming ideas for the future.
On days when you anticipate no published content or a lower volume of content, keep a writer on the lookout for any previously published posts that can be updated, or any extra social media efforts (as determined by your weekly analysis from #1).
It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it. A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy.
A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces.
Once you figured out your publishing schedule, you settled into a comfortable routine: plan, write, publish, and promote.
But even after all the research into the topics and audience insights, your content is still not reaching the desired audience.Organizing all your content in one place is a safeguard, like Facebook reminders—it exists to ensure you don’t miss crafting content relevant for holidays important to your industry, product releases, or campaign launch dates.How a social media content calendar can fix this: Populate your content calendar with all the dates important to your business.If you run a small business, you want to make sure your resources are allocated in the most beneficial way for your brand.Hiring people dedicated to your social media channels may have been a smart cost-saving move, but their schedule doesn’t seem to have a consistent amount of work—it’s impossible to predict whether the day will be a slow or a hectic one.Download Example So why does your business need a social media content calendar?