The idea was that talented individuals would come to the Roycroft community from all over and learn skills and make things and sell them.
It was a self-sustaining, individual craft community.
In 1915 Hubbard and his wife, noted suffragist Alice Moore Hubbard, died in the sinking of RMS Lusitania, and the Roycroft community went into a gradual decline.
Following Elbert's death, his son Bert took over the business.
The name "Roycroft" was chosen after the printers, Samuel and Thomas Roycroft, who made books in London from about 1650–1690.
And beyond this, the word roycroft had a special significance to Elbert Hubbard, meaning King's Craft.
But a month or so later I went to a flea market and bought my first Arts and Crafts piece, a J. My first piece of Roycroft was a month after that at the Triple Pier Antique show in New York City… I started out pretty broadly with Arts and Crafts, before focusing in on Roycroft.
In the beginning I bought Stickley furniture, of which I still have a half a dozen pieces.
And I decided I really liked the metalwork the most.
As a New Yorker, I can’t have big giant things in my house and Roycroft is small, so it’s easy to own and it fit my personality.
Elbert Hubbard had been influenced by the ideas of William Morris on a visit to England.
He was unable to find a publisher for his book Little Journeys, so inspired by Morris's Kelmscott Press, decided to set up his own private press to print the book himself, founding Roycroft Press.
: The story begins with the Roycroft community and a guy named Elbert Hubbard.